25 Soft And Pretty ’90s Beauty Trends We Still Love
Ah, the 90s—a decade overflowing with iconic beauty trends that many of us still cherish today.
Whether you were flipping through glossy magazines, watching MTV, or experimenting in front of the mirror, these trends were like a rite of passage.
Fast forward to today, and these beloved styles continue to inspire us, each carrying a dash of nostalgia mixed with modern flair.
Let’s take a stroll down memory lane and revisit 25 soft and pretty ’90s beauty trends that have stood the test of time. Who knows, you might find yourself dusting off an old favorite and giving it a fresh twist!
1. Brown Lip Liner with Natural Gloss
Remember the days when outlining your lips with a slightly darker shade than your lipstick was the norm? Brown lip liner with natural gloss was the quintessential ’90s lip combo, creating a pout that was defined and understated.
This duo gave lips a fuller appearance without being overdone. Perfect for casual and formal occasions, it was the go-to look for many.
Today, this trend is making a comeback, and it’s just as fabulous as ever. Try it with updated products for a chic, modern twist!
2. Thin Eyebrows
In the ’90s, thin was in, especially when it came to eyebrows. Everyone from supermodels to movie stars sported this trend, which involved tweezing brows into a pencil-thin shape.
The look was all about precision and drama, often paired with bold eye makeup. While the thick brow trend dominates today, thin eyebrows are starting to reappear on fashion runways.
If you’re feeling bold, try this look with confidence, and remember, your brows are a canvas for self-expression!
3. Frosted Eyeshadow
Frosted eyeshadow was the glittering gem of the ’90s beauty scene, transforming eyelids into shimmering canvases of color. This trend wasn’t shy about making a statement.
From icy blues to sparkling pinks, frosted eyeshadows came in every shade imaginable, offering a touch of glamour to any look.
Today, these shimmering shades continue to captivate, especially for evening events. Pair them with a subtle lip color to balance the boldness of your eyes!
4. Matte Foundation
Forget about dewy skin; the ’90s were all about matte foundation. This trend was synonymous with flawless, shine-free complexions that lasted all day.
Matte foundation provided full coverage, camouflaging any imperfection with ease. It became the foundation for many iconic makeup looks of the decade.
Although trends have shifted towards more luminous finishes, matte foundations are still cherished for their longevity and smooth finish, making them a favorite for special occasions.
5. Body Glitter
If there was one thing that screamed ’90s fun, it was body glitter. This shimmering dust was liberally applied to arms, legs, and even hair to catch the light and dazzle at every turn.
Whether you were heading to a concert or just a night out, body glitter added an element of playful sparkle.
It’s making a playful return, adding a whimsical touch to festivals and themed parties. Just a sprinkle can bring out your inner ’90s diva!
6. Butterfly Clips
Who could forget the butterfly clips that adorned our hair in the ’90s? These colorful accessories were the epitome of youthful charm, adding a playful touch to any hairstyle.
From securing loose strands to creating intricate patterns, butterfly clips were versatile and delightful.
They’ve fluttered back into fashion, offering a fun way to accentuate modern hairstyles. Whether you’re aiming for a nostalgic look or just want some whimsical flair, these clips are the perfect accessory!
7. Lip Smackers
Ah, Lip Smackers—the flavored lip balms that were more than just beauty products, they were collectibles! With flavors like strawberry, vanilla, and even soda pop, these lip balms added a sweet touch to every girl’s makeup bag.
They provided a hint of shine and a burst of flavor, making them a classroom favorite.
Lip Smackers still hold a place in the hearts of many for their nostalgic charm. Swipe one on for a trip down memory lane that’s as tasty as it is fun!
8. Crimped Hair
Crimped hair was the ultimate ’90s statement, turning heads with its zigzag texture and bold volume. Achieved with a special crimping iron, this style was both rebellious and chic.
Crimping added texture and movement, perfect for a night out or just making a regular day more exciting.
Today, crimped hair is experiencing a revival, bringing a touch of retro flair to modern looks. Try crimping a few sections for a playful twist on contemporary hairstyles.
9. Frosted Lipstick
Frosted lipstick was a ’90s staple, offering a shimmery, almost metallic finish to lips that captured attention.
This lipstick was available in a variety of shades, from pale pinks to deep mauves, allowing for endless creativity.
While matte and glossy lips have taken center stage today, frosted lipsticks are making a subtle comeback. They’re perfect for adding a hint of ’90s nostalgia to your look, with just the right amount of shimmer!
10. Half-Up Half-Down Hair
The half-up, half-down hairstyle was every ’90s girl’s dream—a perfect blend of casual and chic. This versatile look kept hair out of your face while allowing for plenty of volume and movement.
Adorned with scrunchies or clips, it was suitable for school, parties, or just a day out.
This hairstyle remains popular, loved for its effortless charm and adaptability. Add a modern twist with braids or accessories for a fresh take on this classic style.
11. Baby Blue Eyeshadow
Baby blue eyeshadow was a ’90s icon, lending a soft, dreamy quality to any look. This pastel hue was a go-to for adding color without overwhelming the face.
Often paired with black eyeliner and mascara, it created a striking contrast that was bold and beautiful.
Today, baby blue eyeshadow is making a gentle return, offering a fresh and youthful touch to modern eye looks. Try it with a touch of shimmer for an updated twist!
12. Chunky Highlights
Chunky highlights were the hair trend that added dimension and personality to every ’90s hairstyle. These bold streaks were usually in contrasting colors, creating a striking, multi-tonal effect.
They were a way to express individuality and stand out from the crowd.
Today, chunky highlights are being reimagined with more blended transitions, offering a modern twist on this bold trend. They’re perfect for adding depth and character to any hairstyle.
13. Glossy Lips
Glossy lips were synonymous with the ’90s, offering a luscious, high-shine finish that made lips look plump and irresistible.
Lip glosses came in a range of flavors and colors, from clear to sparkly pinks, making them a fun addition to any makeup routine.
Glossy lips have made a grand return, bringing that same youthful exuberance and shine to modern beauty looks. They’re perfect for any occasion, adding a touch of glamour and fun.
14. Soft Smokey Eye
The soft smokey eye was the ’90s answer to sultry, dramatic makeup. Unlike its modern counterpart, this version was more understated, using softer shades like taupes and browns.
This look was all about subtlety, enhancing the eyes without overpowering them.
Today, the soft smokey eye continues to charm with its timeless appeal, offering a sophisticated touch to any outfit. Pair it with a nude lip for a balanced, elegant look.
15. Face-Framing Tendrils
Face-framing tendrils were the delicate strands of hair that perfectly complemented any updo in the ’90s.
These tendrils softened the face and added an effortless, romantic vibe to hairstyles.
They’re making a comeback today, adding a touch of elegance and femininity to modern looks. Whether you’re wearing your hair up or down, these tendrils are a sweet addition that frames the face beautifully.
16. Clear Mascara
Clear mascara was the unsung hero of the ’90s beauty kit, offering a subtle way to define lashes and brows without adding color.
It was perfect for teens and those looking for a more natural look.
Today, clear mascara is still appreciated for its versatility and is often used to tame brows or as a primer for colored mascaras. It’s a must-have for achieving that fresh-faced, minimalistic look.
17. Sparkly Nail Polish
Sparkly nail polish was the ’90s way to add a touch of glamour to fingertips. This glittery trend was all about capturing attention with nails that shimmered under the light.
With colors ranging from silver to bright pink, sparkly polish was a favorite for both everyday wear and special occasions.
This trend continues to dazzle, adding a playful sparkle to manicures. Perfect for parties or just adding a bit of fun to your day!
18. Pastel Nails
Pastel nails were a soft and sweet trend that brought a touch of color to fingertips without being overpowering.
Colors like lavender, mint, and baby pink were popular choices, offering a gentle pop of color.
Today, pastel nails remain a beloved choice for manicurists, perfect for springtime or whenever you’re in the mood for something light and airy. They offer a subtle yet chic addition to any outfit.
19. Blowout with Flipped Ends
The blowout with flipped ends was a ’90s hairstyle that exuded sophistication and polish. With smooth volume and ends flipped outward, it was a nod to vintage glamour.
This style was perfect for both day and night, offering a glamorous touch to any look.
This blowout style is experiencing a revival; its timeless appeal is perfect for modern fashionistas seeking a classic twist. It adds volume and bounce, perfect for making a statement.
20. Scrunchies
Scrunchies were the fabric-covered hair ties that became a ’90s sensation. Available in every color and pattern, they added a playful touch to ponytails and buns.
Gentle on the hair, they were both stylish and practical.
Scrunchies have made a triumphant return, embraced by a new generation for their comfort and retro charm. They’re ideal for adding a bit of personality to any hairstyle, from casual to dressy.
21. Natural Lips
Natural lips were the understated yet chic ’90s trend that balanced bold eye makeup perfectly. This look was all about natural elegance, keeping the focus on the eyes.
Natural shades complement every skin tone, making them a versatile choice for any makeup style.
Today, nude lips remain a staple in beauty routines for their timeless appeal and ability to enhance without overpowering. They’re the perfect companion to any modern makeup look.
22. Body Shimmer
Body shimmer was the product that gave skin an ethereal glow, catching light with every movement. Applied to shoulders and décolletage, it added a touch of glamour.
This trend was popular for parties and events where a little sparkle went a long way.
Body shimmer is back, offering a luminous finish that’s perfect for summer or any occasion where you want to shine. It’s a delightful way to embrace your inner glow.
23. Side Part with Barrettes
The side part with barrettes was a ’90s hairstyle that combined simplicity with charm. This look involved parting hair to the side and adorning it with decorative barrettes.
It was a playful way to secure hair while adding a touch of style.
This trend has returned, embraced for its ease and adorable aesthetic. It’s a quick way to update your look, perfect for both school and casual outings.
24. Soft Blush
Soft blush was the ’90s way to add warmth and color to cheeks, creating a fresh-faced appearance. It was all about subtlety, with shades like peach and rose.
This look brought a natural, healthy flush to the skin, perfect for everyday wear.
Soft blush remains a makeup staple, loved for its ability to enhance without overpowering. It’s a timeless way to brighten your complexion and bring life to your face.
25. Hair Mascara
Hair mascara was the adventurous ’90s product that added streaks of temporary color to hair without commitment. Perfect for concerts and parties, it allowed for creative expression.
From bold blues to glittering golds, hair mascara offered endless possibilities for experimentation.
Today, it’s making a playful comeback, ideal for festival season or anytime you want to add a splash of color. It’s a fun, easy way to switch up your style without making long-term changes.