15 Beauty Trends From The ’90s That Are Worth Revisiting In 2025
Ah, the ’90s! A time of iconic music, unforgettable fashion, and beauty trends that still hold a special place in our hearts.
As we look ahead to 2025, it’s the perfect moment to revisit some of these nostalgic beauty staples. Join me as we explore 15 beauty trends from the ’90s that are making a fabulous comeback.
Get ready to be inspired by the past and embrace these timeless trends with a modern twist!
1. Brown Lip Liner With Natural Gloss
The brown lip liner and clear gloss combo was practically a ’90s rite of passage — and now it’s back, upgraded with even more polish. Outline your lips with a warm or neutral brown pencil to define and shape, then layer on a glossy natural for that signature contrast.
The result is sultry but soft, structured yet approachable.
This look creates instant fullness without fillers, adding dimension with minimal effort. Whether worn with clean skin or dramatic eyes, it anchors your whole face with nostalgic cool. It’s the perfect blend of throwback and timeless.
2. Fluffy Brows
In a world before over-plucking, fluffy brows ruled — and 2025 is here to bring them back. Let your natural shape shine by brushing brows upward and filling only where needed. The goal is texture, lift, and a hint of rebellious charm.
Pair them with minimal makeup or a dewy base for a fresh, youthful contrast. They give structure to the face without feeling too “done.” The fluffier, the better — your brows should look like they woke up like this (and maybe had a little help).
3. Dewy Skin with Minimal Foundation
Before full coverage was the norm, we had dewy skin — and it was everything. The magic lies in lightweight foundation (or none), glowy primers, and hydrating skincare that lets your real skin peek through.
Focus on high points like cheekbones and the bridge of your nose with a subtle liquid highlighter.
This look is less about perfection and more about radiance. It’s breathable and proof that beauty starts with a good glow.
4. Brick-Red Lipstick
This rich, earthy red was a power move in the ’90s, and it still makes just as strong a statement now. Brick red flatters a wide range of skin tones and adds depth without being too bold or loud.
Swipe it on solo or pair it with soft brown liner for extra definition. It’s moody, mature, and always commands attention.
Keep the rest of your makeup minimal and let the lips take the spotlight — it’s vintage glam with modern edge.
5. Lip Gloss with Shimmer
If shine is your love language, this trend is your soulmate. Shimmer-infused gloss reflects light in all the right ways, making lips look plush, radiant, and totally on trend.
Wear it solo for an ethereal finish or layered over lipstick for a multidimensional glow.
The sparkle is subtle enough for daytime but magical at night. It’s playful, nostalgic, and proof that sometimes the glossiest moments are also the most powerful.
6. Frosted Eyeshadow
Frosted lids were a ’90s signature — cool-toned, shimmering, and unapologetically fun. Today’s version is smoother, more wearable, and surprisingly chic. Think icy pastels or champagne tones that catch the light with every blink.
Swipe it across the lid or concentrate it in the inner corners for a subtle pop. Paired with glossy lips and fluffed brows, it gives major soft-glam energy. It’s youthful, ethereal, and perfect for adding a little sparkle to your day.
7. Body Glitter (Used Subtly)
In the ’90s, we sprinkled body glitter like it was fairy dust. Now? It’s back — but elevated. Instead of full-body shimmer, a touch on the collarbones, shoulders, or eyelids gives you that dreamy glow without going full disco ball.
Use creams or gels for a refined finish that feels intentional. Ideal for festivals, nights out, or anytime you want to glow a little extra. It’s nostalgia with a grown-up glow-up.
8. Blue Eyeliner
This electric throwback shade is more versatile than you remember. Whether you’re adding a swipe to the upper lash line or tracing the waterline, blue eyeliner makes eyes look brighter and more awake.
Pair it with dewy skin and a natural lip for an editorial-meets-everyday feel. Cobalt, teal, navy — there’s a version for every mood. It’s a small detail that makes a big impact and gives off confident, creative energy.
9. Face-Framing Tendrils
Few things scream ’90s like soft, wispy tendrils framing the face. These loose strands soften any updo or ponytail and give off a flirty, undone vibe that feels effortless.
Use a curling wand or flat iron to add a slight bend — nothing too perfect. They instantly make a topknot or bun feel more intentional and styled. It’s the beauty equivalent of a knowing wink.
10. Claw Clips
Claw clips were the MVP of ’90s hair accessories — functional, cute, and forever cool. They’re back now with sleeker designs and elevated finishes, from matte pastels to polished tortoiseshell.
Whether you twist your hair up messily or go for a cleaner look, French roll, the clip holds it all together in style. It’s the fastest way to get that effortless model-off-duty look. And let’s be honest — they’re way more comfortable than a tight elastic.
11. Matte Brown Eyeshadow
Before there were palettes with 50 shades, there was one trusty go-to: matte brown. It defined the crease, added depth, and worked with absolutely everything. Fast forward to now, and it’s still one of the most flattering, wearable shades in your makeup arsenal.
Blend it softly for a natural contour or pack it on for a sultry, smoky effect. It’s the unsung hero of everyday glam. No shimmer, no fuss — just timeless, quiet sophistication.
12. Clear Mascara
The minimalists’ favorite comeback. Clear mascara is more than a no-makeup-makeup essential — it’s the multitasker you didn’t know you needed. Use it to groom brows, separate lashes, or add a subtle shine that keeps everything in place.
It’s ideal for fresh-faced days or anyone who wants definition without drama. Keep one in your bag for effortless touch-ups. Simple, clean, and so very cool-girl.
13. High Ponytail with Scrunchie
If your ponytail isn’t bouncing, is it even really a ’90s revival? A high pony secured with a plush scrunchie gives you lift, attitude, and a bit of throwback charm. Choose velvet, satin, or even organza for a soft statement that feels updated.
Perfect for workouts or brunch, it’s casual but camera-ready. Pair it with glossy lips and hoops for full effect. It’s equal parts practical and playful — and your hair will thank you.
14. Smudged Eyeliner
Smudged liner was the rebellious cool girl of ’90s beauty. Less precise than a wing, more mysterious than a bare lid — it gave off instant attitude. Think rock concert after dark, but elevated with today’s creamy, blendable formulas.
Use a kohl pencil and blur it out with your fingertip or a brush for that slept-in sultriness. It’s the anti-perfection makeup move. Imperfect on purpose — and better that way.
15. Pastel Nail Polish
Soft blues, lilacs, peaches — pastel polish was the gentle contrast to the decade’s louder moments. These shades are calming, feminine, and unexpectedly chic, especially on short, clean nails.
They pair beautifully with dewy makeup and breezy outfits. Plus, they’re wearable year-round — not just for spring. Let your nails whisper ’90s sweetness with a 2025 edge.